Summer 2025

Collection Showcase

Be inspired by stunning new season product.

Design Foundation

This season, we return to a foundation of simplicity and pared back design. Underpinning the range are four key elements: texture, fibre, and craftsmanship—all unified by a palette of muted and neutral tones.

Guided by a deep appreciation of aesthetics and craft, we design and curate our collections from our home in Auckland - New Zealand.

The palette is grounded in neutral, biscuit, and fenugreek tones, creating soothing spaces that stand the test of time.

Discover new season floor rugs

Rich, emotive colour is introduced through earthy tones that imbue spaces with character and ambiance

Discover Texture with Safi

Textural Focus

Texture is explored through applications including ribbed weaves, curly bouclé, and a mix of high-low rug piles, resulting in a tactile experience that that adds visual interest and dimension to schemes.

Inspiration is drawn from areas such as traditional Tatami mat design, referencing their tight ribbed weave and abstract linear detailing.

The beauty of New Zealand wool

New Zealand wool features strongly in the floor rug collection. Celebrated for its quality, applications range from the soft bouclé style of the Dorset to the tight tip-shear pile of the Haywood.

Elevated Outdoors

Soft, recycled PET yarns are handwoven into designs that bring an elevated, interior quality to the outdoors.

Handcrafted from recycled plastic bottles

Embracing the essence of low key luxury, the outdoor design direction fuses tradition and innovation. In a blend of old and new, time-tested weaving techniques are honoured while embracing recycled PET fibres.

Refresh your space with the latest seasonal cushion designs

Retreat into round

Discover the beauty and ambience this floor rug shape provides.

Enhance the beauty and comfort of transitional spaces with newly released runner styles

Interior Inspiration